Infrastructure
Domain Management
Sending domain provisioning, DNS management, SPF flattening, DKIM key rotation, DMARC alignment and reporting, and BIMI submission. Delivered as an operational service, not a checklist.
Overview
Domain strategy is where most deliverability programs go wrong. Senders often reuse a primary corporate domain for marketing, or spin up dozens of look-alike sending domains that regulators and filters treat with suspicion.
Northbound designs the domain topology with the client: primary, subdomains for streams (transactional, marketing, notifications), and separate domains only where the vertical or brand strategy justifies them. DNS is either managed by us or by the client under our specification.
Benefits
- Coherent SPF / DKIM / DMARC posture across all sending domains
- Automated DKIM key rotation on a defined schedule
- DMARC aggregate and forensic report ingestion and analysis
- BIMI submission and VMC coordination
Technical specifications
| Authentication | SPF, DKIM (2048-bit default), DMARC, ARC, BIMI |
|---|---|
| DMARC policy migration | monitor → quarantine → reject with staged rollout |
| DNS | Managed on the client's authoritative servers or on ours |
Use cases
- — Brands using the same domain for corporate mail and marketing
- — Companies with sprawling sending domain estates to consolidate
- — Publicly listed companies needing DMARC enforcement
Questions
Do we need a separate domain for marketing?
Usually a subdomain of your primary is enough — for example, mail.brand.com — provided authentication is aligned. Standalone lookalike domains attract filter scrutiny.
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