Affiliate Marketing

Challenges

• ›Offers change frequently — reputation built on one creative is not automatically portable
• ›Traffic sources vary in quality; some lists produce complaint rates that would sink a shared platform
• ›Multiple advertisers, one sending infrastructure — attribution matters
• ›Blocklist listings hit affiliate senders faster because filters are on watch for the vertical

Our approach

• ›Per-offer or per-vertical IP pools with clear rotation policy
• ›Domain topology that separates advertisers or verticals to prevent cross-attribution
• ›Rapid IP quarantine on defer-rate or complaint spikes
• ›Continuous seed testing to detect degradation within hours, not days

Deliverability recommendations

1. Never mix cold outreach and permission-based mailings on the same IPs
2. Segment by list source; suppress underperforming sources aggressively
3. Isolate offers that drive complaint rates above 0.2% onto their own IPs and evaluate viability
4. Warm every new offer's IP with your best-performing list before scaling

Example engagements

• US performance network: split a single /24 into three vertical pools, added per-pool rotation, blocklist listings dropped 78% quarter-over-quarter.
• European affiliate agency: audit revealed shared IPs across nine advertisers; separated into per-advertiser /28s and observed inbox rate improvements at Yahoo of 22 points.

Examples are anonymised. Named references available under mutual NDA.

Questions