Email
Marketing Email
Bulk marketing sends — newsletters, promotions, lifecycle campaigns — on dedicated IPs with warm-up, segmentation-aware throttling, and full deliverability engineering. This is what our infrastructure was built for.
Overview
Marketing email is the sending profile most exposed to reputation risk. It is high-volume, sender-initiated, and evaluated by mailbox providers on complaint rate, engagement rate and content signals.
Northbound runs marketing programmes on dedicated IPs with per-segment throttling, per-campaign inbox measurement, and continuous complaint monitoring. Content, cadence and list hygiene are treated as first-class variables.
Benefits
- Dedicated IPs, per-brand or per-stream
- Per-campaign inbox placement measurement
- Segmentation-aware throttling to protect reputation
Technical specifications
| Target complaint rate | < 0.1% |
|---|---|
| Segmentation | Recency, engagement, provider, geography |
Use cases
- — High-volume newsletters, promotional broadcasts, lifecycle campaigns, re-engagement programmes.
Questions
Do you provide the ESP UI?
No. We are infrastructure. We integrate with the ESP or platform you already use (or help you choose one), and provide the deliverable channel underneath it.
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