Industry

SMTP Resellers

Wholesalers, MSPs and hosting companies that resell email services to their own customer base. Northbound provides the underlying infrastructure, IP inventory and deliverability engineering.

Challenges

Reseller economics require infrastructure that is not marked up per message
Customer profile heterogeneity — some customers are good, some are not
Support escalation across two layers (reseller ↔ Northbound ↔ end customer)

Our approach

Flat monthly infrastructure retainer, no per-message billing
Reseller AUP and enforcement toolkit provided
Escalation runbook so end-customer issues route cleanly

Deliverability recommendations

Adopt and enforce a strict AUP with your customers from day one
Tier your customers and separate IP pools accordingly

Example engagements

APAC hosting reseller: onboarded 40 SMB customers onto a dedicated /24 pool with per-tier isolation; reseller margins stable and reputation issues contained.

Examples are anonymised. Named references available under mutual NDA.

Questions

Can we white-label?

Yes. WHOIS, PTR, nameservers and support attribution can all reflect the reseller brand.

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