Deliverability
Google Postmaster Optimization
Domain and IP reputation tuning against Gmail Postmaster Tools. Setup, verification, daily monitoring, and remediation of reputation drops before they cause spam-folder placement.
Overview
Gmail is a majority of most senders' recipients. Postmaster Tools is the only officially sanctioned window into how Gmail scores your domain and IP reputation. It should be set up, verified, and monitored from day one.
Northbound handles the DNS-based verification for every sending domain, monitors reputation daily, and correlates drops against sends, IP allocations and content changes. Where the metric drift can be corrected, we correct it. Where it reflects a structural list or content issue, we say so.
Benefits
- Postmaster verification for every domain
- Daily reputation monitoring
- Correlation with send events for root-cause analysis
Technical specifications
| Metrics tracked | Domain reputation, IP reputation, spam rate, feedback loop rate, authentication rate, encryption rate, delivery errors |
|---|
Use cases
- — Every sender to Gmail should have this.
Questions
Postmaster shows 'no data'. What now?
Volume below Google's reporting threshold. Ramp volume with a warm-up plan; data appears once threshold is crossed.
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