Bounce Processing
Structured bounce classification, suppression list management, and remediation workflows. Bounces are the single most under-rated deliverability signal — treating them well protects your reputation before it degrades.
Overview
Every message that fails to deliver produces a bounce. The nature of that bounce — hard, soft, blocked, throttled, deferred — is a diagnostic signal. Northbound's bounce processing pipeline classifies every DSN, categorises it against provider-specific patterns, and routes it to the correct downstream action.
Hard bounces feed into the suppression list. Soft and deferred bounces feed into rate-control decisions. Blocklist and reputation-driven bounces trigger alerts to engineering. Nothing is discarded and nothing is silently retried into oblivion.
Benefits
- Every DSN classified, tagged and stored
- Provider-specific categorisation (Gmail, Microsoft, Yahoo, Apple, corporate)
- Suppression enforced across all streams by default
- Retry policy defined per bounce class, not per message
Technical specifications
| Classification | RFC 3463 status codes + provider-specific patterns |
|---|---|
| Suppression | Enforced at the MTA level, per-account or global |
| Retention | Bounce events retained for the life of the account |
Use cases
- — Senders whose complaint rate is masked by unclassified soft bounces
- — Programs migrating between platforms and needing to seed suppression
Questions
Do you export the suppression list?
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