Email Marketing Companies

Challenges

• ›Customer sending profiles vary enormously — one platform, many risk profiles
• ›Reputation of the upstream affects every customer's outcome
• ›Support expectations from your customers become support expectations of us
• ›Growth is unpredictable — infrastructure must scale in step

Our approach

• ›Per-customer-tier IP pool topology — protect good senders from poor ones
• ›Direct engineering channel between your ops team and ours
• ›Capacity planning integrated with your growth forecast
• ›White-label attribution where required

Deliverability recommendations

1. Tier customers by reputation and route each tier to appropriate IPs
2. Enforce your own AUP as strictly as ours; you carry the reputation cost of laxity

Example engagements

• European marketing platform: consolidated three upstream vendors onto Northbound, per-customer-tier isolation reduced blocklist incidents 84% year-over-year.

Examples are anonymised. Named references available under mutual NDA.

Questions