Industry

Lead Generation

Direct-response lead-gen programmes live or die by inbox rate. Whether you are running lender comparison, insurance quotes, home services or high-ticket B2C, the sending infrastructure is the acquisition channel.

Challenges

List quality varies dramatically across sources and offers
TCPA, CAN-SPAM and equivalent regulations impose per-recipient constraints
Complaint rates in the vertical hover near the acceptance threshold
Bounce management directly affects unit economics

Our approach

Per-source, per-offer IP isolation
Aggressive suppression of low-quality lead sources upstream of the send
Bounce classification tied back to the source for supplier scoring
Continuous complaint monitoring with immediate remediation triggers

Deliverability recommendations

Score lead sources by complaint rate weekly; deprecate sources above 0.3%
Enforce list-unsubscribe headers on every outbound
Aggressive re-engagement suppression at 90 days

Example engagements

US lender-comparison operator: audit of nine lead suppliers found two producing 61% of complaints; suppression of those two lifted Gmail inbox rate 14 points.

Examples are anonymised. Named references available under mutual NDA.

Questions

Do you accept purchased data?

No. Only permissioned, first-party or explicitly-opted-in lists. Purchased data is outside our AUP.

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