Private email infrastructure & deliverability engineering
Industry

Forex & CFD

FX and CFD brokers combine regulated status with high-volume promotional and educational content. Deliverability posture must satisfy both compliance obligations and the volume demands of a competitive vertical.

Challenges

  • Filter classifiers weight financial promotional content heavily
  • Introducing-broker networks generate complaint patterns that require careful segmentation
  • Regulator-required disclosures inflate message size and change content signals
  • Multiple regulated entities (FCA, CySEC, ASIC) within one group create attribution complexity

Our approach

  • Per-entity domain topology so regulatory attribution is clean
  • Educational content isolated from promotional streams on distinct IPs and domains
  • Suppression of introducing-broker sub-lists with degraded engagement
  • Content review focused on classifier triggers, not compliance (compliance stays with the broker)

Deliverability recommendations

  1. Never mix retail and professional-client streams on the same IPs; the engagement profiles differ significantly
  2. Segment by trading activity for promotional streams
  3. DMARC at p=quarantine minimum on all sending domains within 60 days

Example engagements

  • European broker: split retail and professional client streams, complaint rate at Gmail dropped from 0.19% to 0.07% within four weeks.
  • Global FX group: three regulated entities consolidated on shared infrastructure with per-entity subdomains and DKIM selectors.

Examples are anonymised. Named references available under mutual NDA.

Questions

Do you write compliance-approved copy?
No. Compliance copy is the broker's responsibility. We advise on how it will be classified by filters.

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