Industry
Forex & CFD
FX and CFD brokers combine regulated status with high-volume promotional and educational content. Deliverability posture must satisfy both compliance obligations and the volume demands of a competitive vertical.
Challenges
- Filter classifiers weight financial promotional content heavily
- Introducing-broker networks generate complaint patterns that require careful segmentation
- Regulator-required disclosures inflate message size and change content signals
- Multiple regulated entities (FCA, CySEC, ASIC) within one group create attribution complexity
Our approach
- Per-entity domain topology so regulatory attribution is clean
- Educational content isolated from promotional streams on distinct IPs and domains
- Suppression of introducing-broker sub-lists with degraded engagement
- Content review focused on classifier triggers, not compliance (compliance stays with the broker)
Deliverability recommendations
- Never mix retail and professional-client streams on the same IPs; the engagement profiles differ significantly
- Segment by trading activity for promotional streams
- DMARC at p=quarantine minimum on all sending domains within 60 days
Example engagements
- European broker: split retail and professional client streams, complaint rate at Gmail dropped from 0.19% to 0.07% within four weeks.
- Global FX group: three regulated entities consolidated on shared infrastructure with per-entity subdomains and DKIM selectors.
Examples are anonymised. Named references available under mutual NDA.
Questions
Do you write compliance-approved copy?
No. Compliance copy is the broker's responsibility. We advise on how it will be classified by filters.
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