TechnologyBB
01-30-2008, 09:19 PM
Easy to Learn, Easy to Work, Easy to Play
ASUS, the leading technology brand, today announced the launch of the revolutionary ASUS Eee PC 4G model in India. Aptly titled the ASUS Eee PC, the product aims at changing the way computing is perceived by user segments like school children, housewives, senior citizens, teenagers etc. who enjoy simple computing with a lightweight gadget like the ASUS Eee PC which is not only very convenient to carry around, but also very trendy. The other models of the ASUS Eee PC are also expected in India soon.
The ASUS Eee PC has been a phenomenon the world over. This level of interest was also generated in the India market which has a huge potential for such special concept technology products.
The ASUS Eee PC is a new line of PCs that focuses on providing users with the most comprehensive Internet application based on three Es: Easy to learn, work, play; Excellent Internet experience and Excellent mobile computing experience, and hence the product name of Eee PC.
Mr. Albert Tung, Managing Director, ASUS India said, “The ASUS Eee PC is a revolution which has enhanced the computing lifestyle of technology users. It aims at enriching human life like all our other technology offerings. With computing demands as well as growing number of users, both young and old, the ASUS Eee PC provides users with a new mobile Internet experience like never before.”
Mr. Francis Kao, Product Manager, ASUS India, said, “It is a matter of great pride for us to introduce the Eee PC for the Indian users. The worldwide acceptance of this product is symbolic of its simplicity, robust build quality and user-friendliness. Although it is primarily aimed at school children and teenagers, even other user groups have shown a lot of interest in this product.”
John McClure, Director – Marketing and Operations (South Asia) Intel Technology India Pvt. Ltd said, “Access to information technology is the clear differentiator for success in today’s world. As a part of Intel’s continued efforts to expand inclusiveness through access to the internet, we are pleased to be associated with this new product that ASUS is unveiling today. This offering has the potential to expand internet access to a large base of people in India by addressing affordability and empowering a population that will play a key role in India’s growth and competitiveness in the new global economy.”
“ASUS continues to pioneer breakthrough designs and capabilities in notebooks,” said Jeff Erbstein, Global Account Director, at Microsoft. “With the new Eee PC they have done it again, and we are excited to work with Asus to enable a Windows based software and services solution for this new category of mobile PCs.”
http://i73.photobucket.com/albums/i204/tampico554/asus.jpg
ASUS has introduced the revolutionary Eee PC in the Mumbai market initially and it is available through major retailers like Croma and also through the company’s network of channel partners. The Eee PC will be available at an MRP of Rs. 18000/- only. The first sale of the ASUS Eee PC will commence on the 2nd of February 2008, 5 p.m. onwards at select Croma outlets in Mumbai. The first 100 buyers will be entitled to an additional special gift.
Speaking about the tie-up between ASUS and retail major Croma, Mr. Ajit Joshi, CEO & MD, Infiniti Retail Limited said, “We are very proud to be the foremost to showcase the much awaited ASUS Eee PC at Croma stores across the nation. ASUS, a leading provider of 3C total solutions, will revolutionize the usage of computer and internet in India with its distinctive and supreme technology. This initiative is in line with Croma’s effort to be in the forefront to offer path-breaking, latest technology and products to its discerning customers.”
Easy to Learn, Work and Play
Learn the latest technology without a technical manual! For easy hands-on, the Eee PC offers two modes of intuitive user interface design in order to accommodate both experienced and inexperienced PC users. The Eee PC is also Windows XP compatible. With over 40 built-in applications, the Eee PC offers dynamic computing experience for learn, work and play!
Excellent Internet Experience
Built-in WLAN connectivity allows users to stay connected for dynamic Internet usage on the go. The Eee PC empowers users to share photos without waiting till one gets home; connect face to face with just a few clicks; enjoy online entertainment live; stay on top of emails for high work efficiency and more!
Excellent Mobile Computing Experience
The 7” Eee PC weighs at a featherlight 0.92 kg, with flash-based storage capacity and built-in webcam for compact mobility with wireless freedom. The special solid-state disc design based on built-in flash-memory gives the Eee PC a great shock-proof advantage over the traditional notebook PCs allowing extra flexibility and a worry free mobile computing experience.
Application and Usage Scenario
Internet: As easy to operate as any electrical appliance like a toaster or table lamp, getting connected to the Internet with the Eee PC is simple and fuss-free, with or without wires. Once connected, the comprehensive suite of built-in software enables even the novice user to perform all manner of tasks.
These include getting in touch with loved ones via email, video conferencing, making low-cost long distance phone calls over the Internet, listening to streaming audio from the countless radio stations from all over the globe and keeping in touch with friends through instant messaging. Where needed, one can even access, create and share documents online, just through using the browser.
Work: Everything a laptop does, the Eee PC can too. For the professional, the Eee PC comes with a powerful selection of software to maximize personal productivity. The Dictionary is an especially handy reference while reading electronic books downloaded from the Internet; the Open Office suite of software enables the user to open, edit and create documents, presentations, spreadsheets and databases that are compatible with Microsoft Office.
Indeed, for journalists, photographers and other professionals who need to use a computer in the field to create, to communicate and to collaborate with other colleagues, the Eee PC’s combination of power, extreme portability and rugged build makes it the ideal computing solution.
Learn: The student or learner will not find a better tool than the Eee PC. Not only is it the key to the practically infinite well of educational resources on the Internet, the Eee PC, because it uses flash storage instead of a hard drive, is also extremely compact, lightweight and rugged: optimal characteristics for weathering rough handling and sharing space in overstuffed bags and cramped hostel rooms.
Yet because it is so user-friendly, it’s not only students but everyone – unencumbered by age or familiarity with information technology – anyone can pick up an Eee PC, connect, and embark on a personal learning adventure.
Play: Here, the Eee PC is just as adept as a partner in leisure. Picture, movies, music, Internet radio, games; there is never a dull moment, as the Eee PC is the personal computer that goes anywhere, and does anything. Indeed, in offering the versatility of conventional, full-sized notebooks, and the portability and low cost of single-application personal gadgets, the Eee PC presents the best all-round solution for personal entertainment on the go.
For more information about ASUS products, please http://in.asus.com and http://eeepc.in/ or send an email to media_india@asus.com
About ASUS Technology Pvt. Ltd.
Asus Technology Pvt. Ltd. is a leading provider of 3C total solutions. It has a global staff of more than 100 thousand and a world-class R&D design team. As a brand known for the ultimate product quality and design, ASUS product have won 2568 awards in 2007. ASUS has been ranked in Business Week InfoTech 100 for 10 straight years, and was ranked No.1 by the Wall Street Journal for best quality products in Taiwan. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, LCD monitors, information appliances, desktop PCs & PC components, servers, wireless solutions, mobile phones, handhelds, digital home solutions, broadband communication products and networking devices.
ASUS, the leading technology brand, today announced the launch of the revolutionary ASUS Eee PC 4G model in India. Aptly titled the ASUS Eee PC, the product aims at changing the way computing is perceived by user segments like school children, housewives, senior citizens, teenagers etc. who enjoy simple computing with a lightweight gadget like the ASUS Eee PC which is not only very convenient to carry around, but also very trendy. The other models of the ASUS Eee PC are also expected in India soon.
The ASUS Eee PC has been a phenomenon the world over. This level of interest was also generated in the India market which has a huge potential for such special concept technology products.
The ASUS Eee PC is a new line of PCs that focuses on providing users with the most comprehensive Internet application based on three Es: Easy to learn, work, play; Excellent Internet experience and Excellent mobile computing experience, and hence the product name of Eee PC.
Mr. Albert Tung, Managing Director, ASUS India said, “The ASUS Eee PC is a revolution which has enhanced the computing lifestyle of technology users. It aims at enriching human life like all our other technology offerings. With computing demands as well as growing number of users, both young and old, the ASUS Eee PC provides users with a new mobile Internet experience like never before.”
Mr. Francis Kao, Product Manager, ASUS India, said, “It is a matter of great pride for us to introduce the Eee PC for the Indian users. The worldwide acceptance of this product is symbolic of its simplicity, robust build quality and user-friendliness. Although it is primarily aimed at school children and teenagers, even other user groups have shown a lot of interest in this product.”
John McClure, Director – Marketing and Operations (South Asia) Intel Technology India Pvt. Ltd said, “Access to information technology is the clear differentiator for success in today’s world. As a part of Intel’s continued efforts to expand inclusiveness through access to the internet, we are pleased to be associated with this new product that ASUS is unveiling today. This offering has the potential to expand internet access to a large base of people in India by addressing affordability and empowering a population that will play a key role in India’s growth and competitiveness in the new global economy.”
“ASUS continues to pioneer breakthrough designs and capabilities in notebooks,” said Jeff Erbstein, Global Account Director, at Microsoft. “With the new Eee PC they have done it again, and we are excited to work with Asus to enable a Windows based software and services solution for this new category of mobile PCs.”
http://i73.photobucket.com/albums/i204/tampico554/asus.jpg
ASUS has introduced the revolutionary Eee PC in the Mumbai market initially and it is available through major retailers like Croma and also through the company’s network of channel partners. The Eee PC will be available at an MRP of Rs. 18000/- only. The first sale of the ASUS Eee PC will commence on the 2nd of February 2008, 5 p.m. onwards at select Croma outlets in Mumbai. The first 100 buyers will be entitled to an additional special gift.
Speaking about the tie-up between ASUS and retail major Croma, Mr. Ajit Joshi, CEO & MD, Infiniti Retail Limited said, “We are very proud to be the foremost to showcase the much awaited ASUS Eee PC at Croma stores across the nation. ASUS, a leading provider of 3C total solutions, will revolutionize the usage of computer and internet in India with its distinctive and supreme technology. This initiative is in line with Croma’s effort to be in the forefront to offer path-breaking, latest technology and products to its discerning customers.”
Easy to Learn, Work and Play
Learn the latest technology without a technical manual! For easy hands-on, the Eee PC offers two modes of intuitive user interface design in order to accommodate both experienced and inexperienced PC users. The Eee PC is also Windows XP compatible. With over 40 built-in applications, the Eee PC offers dynamic computing experience for learn, work and play!
Excellent Internet Experience
Built-in WLAN connectivity allows users to stay connected for dynamic Internet usage on the go. The Eee PC empowers users to share photos without waiting till one gets home; connect face to face with just a few clicks; enjoy online entertainment live; stay on top of emails for high work efficiency and more!
Excellent Mobile Computing Experience
The 7” Eee PC weighs at a featherlight 0.92 kg, with flash-based storage capacity and built-in webcam for compact mobility with wireless freedom. The special solid-state disc design based on built-in flash-memory gives the Eee PC a great shock-proof advantage over the traditional notebook PCs allowing extra flexibility and a worry free mobile computing experience.
Application and Usage Scenario
Internet: As easy to operate as any electrical appliance like a toaster or table lamp, getting connected to the Internet with the Eee PC is simple and fuss-free, with or without wires. Once connected, the comprehensive suite of built-in software enables even the novice user to perform all manner of tasks.
These include getting in touch with loved ones via email, video conferencing, making low-cost long distance phone calls over the Internet, listening to streaming audio from the countless radio stations from all over the globe and keeping in touch with friends through instant messaging. Where needed, one can even access, create and share documents online, just through using the browser.
Work: Everything a laptop does, the Eee PC can too. For the professional, the Eee PC comes with a powerful selection of software to maximize personal productivity. The Dictionary is an especially handy reference while reading electronic books downloaded from the Internet; the Open Office suite of software enables the user to open, edit and create documents, presentations, spreadsheets and databases that are compatible with Microsoft Office.
Indeed, for journalists, photographers and other professionals who need to use a computer in the field to create, to communicate and to collaborate with other colleagues, the Eee PC’s combination of power, extreme portability and rugged build makes it the ideal computing solution.
Learn: The student or learner will not find a better tool than the Eee PC. Not only is it the key to the practically infinite well of educational resources on the Internet, the Eee PC, because it uses flash storage instead of a hard drive, is also extremely compact, lightweight and rugged: optimal characteristics for weathering rough handling and sharing space in overstuffed bags and cramped hostel rooms.
Yet because it is so user-friendly, it’s not only students but everyone – unencumbered by age or familiarity with information technology – anyone can pick up an Eee PC, connect, and embark on a personal learning adventure.
Play: Here, the Eee PC is just as adept as a partner in leisure. Picture, movies, music, Internet radio, games; there is never a dull moment, as the Eee PC is the personal computer that goes anywhere, and does anything. Indeed, in offering the versatility of conventional, full-sized notebooks, and the portability and low cost of single-application personal gadgets, the Eee PC presents the best all-round solution for personal entertainment on the go.
For more information about ASUS products, please http://in.asus.com and http://eeepc.in/ or send an email to media_india@asus.com
About ASUS Technology Pvt. Ltd.
Asus Technology Pvt. Ltd. is a leading provider of 3C total solutions. It has a global staff of more than 100 thousand and a world-class R&D design team. As a brand known for the ultimate product quality and design, ASUS product have won 2568 awards in 2007. ASUS has been ranked in Business Week InfoTech 100 for 10 straight years, and was ranked No.1 by the Wall Street Journal for best quality products in Taiwan. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, LCD monitors, information appliances, desktop PCs & PC components, servers, wireless solutions, mobile phones, handhelds, digital home solutions, broadband communication products and networking devices.